Last night I was nursing a cold as I fumbled my way through bus and busy street, up and down hills, finally guessing my way to 411 Hayes in San Francisco. Edun, the “socially conscious clothing company,” had a posh party here in SF and I was hired to shoot the event by my friend Tomo over at Exposure. Apart from being the wife of U2′s lead singer (some guy), activist Ali Hewson spends much of her time supporting various causes, including Chernobyl Children’s Project International. As the creative director for Edun, she was meandering through the crowds of shoppers and socialites. She proved to be incredibly down to earth and friendly.

Ali with the stores owners:

DJ Eug was spinning all night. One of the best DJ’s I’ve heard.

And I couldn’t forget about the food which was provided by Executive Chef Luis Herrera at Organic Chef Catering. I grabbed a few bites and the food was amazing.

All-in-all it was a really fun event to shoot. Now I’m going to enjoy the afternoon in San Francisco, one of my favorite cities, and off in the morning back to Seattle!

Ali and Bono’s made-in-Uganda-organic American Apparel style branch of the company, Edun-Live: